The slowest thing we sell, and the only one that keeps paying after you stop. The chart behind this headline is a real client account, not a stock image.
Search engine optimization is the slowest thing we sell. Here is what each stretch actually feels like from inside the business, including the part where it feels like nothing is happening.
The site gets audited, the technical problems get fixed, and the pages that will do the ranking get written. None of that moves a number yet, and anybody who tells you otherwise is showing you a graph of impressions.
Then SEO is the wrong first move and we would rather say so now than take six months of your money finding out. Paid ads start producing calls in days, and the two work better together once the slow one catches up.
The map and the blue links are two different competitions, and almost every SEO retainer in the country is spent on the second one.
Three results, a phone button on each, and no scrolling required. For a trade, this is the whole game.
Not a one time setup. Google ranks the profile that is being used.
Every agency lists content, technical SEO and links, because a list cannot be checked. This is one account, one month, lifted straight off the report that client received.
Overcome Media
Monthly SEO report
Tree service, Central KY
Every one of them was too thin for Google to treat as a serious answer.
Every report ends with homework for the client, because some of the fastest wins are things only they can do.
You get this document every month, at this level of detail, whether the month went well or badly.
Rankings say more than a traffic chart, because an owner knows what being eleventh feels like. The account is unnamed so you can put yourself in it.
Position is Google's own average. The bar is the distance climbed.
Clicks held flat while appearances nearly doubled, from 5,840 to 9,700. Most of that new visibility sits at positions seven to sixteen, where people see you and click somebody higher. The six rewritten service pages only went live on 11 September, so none of that work shows in these numbers yet. That paragraph is in the client's report too.
Most agencies build one page and swap the town name. Flick between the cities below and you can see exactly why Google treats the whole set as a single page.
Looking for tree service in Berea? We are the leading tree service provider in Berea. Our experienced team has served Berea and the surrounding areas for years, offering tree removal, trimming and stump grinding. Contact us today for a free quote in Berea.
Berea sits where the Bluegrass gives way to the Cumberland foothills, so lots here are steeper and more wooded than further north. The real page says that, and names the ground the crew actually works.
Nineteen town pages on the account this page keeps referring to, built over months, one town at a time. Forty would be spam and we would be writing about places nobody has driven to. If you cannot say something true about a town, it does not get a page.
Two of these say no, one sends you to a different page, and one explains why your competitor beats you. None of them is here to make us look good.
Every page we wrote stays on your website, every fix stays applied, and the Google profile is yours because it always was. Nothing gets rolled back and nothing gets held as leverage. What stops is the new work, which is the only honest reason to keep paying for SEO anyway: you are buying next month's pages, not renting last month's.
Three normal reasons. Their site is older and has picked up links from suppliers, directories and local press without anybody trying. Their Google profile has more reviews and gets used more often. Or your own site is splitting its authority across pages that compete with each other. Only the first one is out of your hands, and it is the least important of the three.
We will use a model to get a structure down or to check we have not missed a question customers ask. Nothing goes live that way. A page about ice storm damage in Kentucky has to know what an ice storm does to a silver maple, and that comes from the shoot day and from asking you, not from a model. If a page reads like nobody has stood under the tree, it fails whether a person or a machine typed it.
Anybody promising a position is either guessing or talking about a search nobody makes. What we will do is tell you before you sign which searches are realistic in your county and which are not, and show you the movement every month whether it went your way or not. A guarantee is a sales device. A monthly report you can check is the real version of the same thing.
Two cases. If your work comes entirely from referral and nobody types your service into Google, this is money spent on a channel your customers do not use. And if the phone has to ring in the next four weeks, paid ads do that and SEO does not. We would rather send you to the other page than take six months of retainer to find out.
Six is the commitment because it is genuinely how long the work takes to show, and taking a three month engagement would mean billing you for the part where nothing happens and leaving before the part where it does. After that it is monthly. We would rather say that plainly than dress a twelve month lock up as a partnership. See what SEO costs.
Ask us one we did not put here. You get somebody who opens Search Console for a living, not a form.
(859) 710-8408 Book a callTell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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