With a track record of excellence and a team of seasoned experts, Overcome Media is your go-to source for optimizing your online presence. From keyword research to content optimization and backlink strategies, trust OPvercome Media to propel your website to the top of search engine rankings.
What is SEO? SEO is the marketing process that gets your website to the top of search results for products and services you provide.
When someone searches online for something you sell, whether it be a product or a service, you would certainly hope that your business was front and center! SEO is the process that gets you to the top of search results. This leads to increased visibility from targeted traffic that generates revenue driving traffic to your business.
As the leading organic SEO company in the United States, we’ve been driving success for businesses with SEO since 1995. We’ve seen it all! If you want an SEO agency like ours to take a look at your current SEO situation, don’t hesitate to contact us! We can give you a free proposal on how you can rank better and drive quality leads and sales for your business.
Getting the right SEO partner isn’t always an easy task. Today, it’s not just about finding any SEO agency – it’s about choosing one that understands AI SEO and can future-proof your strategy as search evolves. Before you even begin the search for an SEO company, it’s important to know the answers to many different questions. Whether you’re deep in the research phase and started comparing SEO marketing companies, or you just learned about SEO, here are some resources to help you answer the most common questions we get.
Keyword research: identifying terms your potential customers are searching for
On-page optimization: optimizing titles, meta descriptions, headings, and content
Technical SEO: improving site speed, fixing crawl issues, making the site mobile-friendly
Content strategy: creating or refining content to match search intent and SEO goals
Off-page SEO: link building, outreach, and possibly content amplification
Local SEO (if relevant): optimizing for local search, Google Business Profile, local directories
Analytics & reporting: tracking rankings, organic traffic, conversions, and other KPIs
SEO is a long-term strategy. While some improvements (e.g., in site health or technical SEO) can happen in the first few weeks, more substantial results like increased rankings or traffic typically take 3–6 months (or more) to materialize, depending on competition, desired keywords, and your current website state. (This is consistent with general SEO timelines.)
A reputable SEO service (especially one focused on sustainable growth) will not guarantee first-page rankings. SEO involves many factors (competition, algorithm changes, user behavior), so it’s risky to promise specific ranking positions.
Metrics that are commonly tracked:
Organic traffic (sessions from search)
Keyword rankings (for target keywords)
Conversions from organic visits (leads, sales, sign-ups)
Bounce rate / engagement metrics
Backlinks earned
Technical health (e.g., site speed improvements, crawl errors fixed)
Yes, for most businesses, an ongoing SEO strategy is beneficial. SEO is not a “set and forget” tactic — algorithms change, competitors evolve, and you’ll need to maintain and build upon your SEO foundations. If you stop SEO, you risk losing gains over time.