Behind this headline is a real site we built, scrolling on its own. Switch it, then open it and check the phone number.
Get a site like these 15 minute call. We will tell you honestly if a rebuild is the wrong first move.
This is an ordinary trades home page. Tap a mark and we will name what it costs, then show you the same thing done properly on a site you can open right now.
A button that says Contact is a form, and a homeowner with water coming through the ceiling does not fill in a form. Most trades sites hide the number in the footer or behind a menu.
Number in the top bar, the header and the hero. Three chances to tap it before scrolling.
Go and check itEach square below is one page. Switch between a typical trades site and two of ours, and the difference arrives before you read a word.
One page called Services, listing everything. Nobody searches for “services”, so the page competes for nothing and the site has no other doors.
A brochure site has one way in and it is your company name, which only people who already know you type. Each extra page is one more search that can land on you instead of a competitor.
See what yours should beA web shop hands you the keys and goes. We are still in there in March, because the same team is running the ads and the rankings and can see what the site is costing you.
The site shipped with service pages of two hundred words each, which is normal and which no client would ever notice. The team running the account noticed, because they were the ones watching the rankings not move.
A gallery of screenshots tells you nothing, because a beautiful site that books no work looks exactly like a plain one that books constantly. So here is what was built into each of these.
An HVAC company that puts the monthly rate, the annual rate and the trip fee where anybody can read them. Seven Google reviews with names and dates sit on the home page, and the technician is named in most of them.
Somebody typing "who takes away a piano" lands on a page about taking away a piano. Eleven of those, seven service pages above them, ten towns, and a pricing page in the main menu.
Do you own the land yet, and what are you looking to build. Two questions before the phone field, which means the builder knows whether a lead is a real project or a daydream before he picks up.
Every size priced on the page with its tonnage, plus what an overage costs per pound. The FAQ answers the county permit question and the fourteen feet of overhead clearance a driver actually needs.
All four are live, all four are open in a new tab, and every figure above is countable from the menu.
Talk about yoursMost agencies publish a process written entirely from their own side. Every phase here says what we do and what we need from you, including the two where the answer is nothing.
The real number from finished builds, not a best case. Two of those weeks are waiting on approvals rather than work.
It is almost never the build. It is a shoot day rescheduled twice, or design notes that arrive in four separate texts over three weeks. We will chase you, politely, because a site that launches in August instead of June costs you a season.
Read only the big words and you will have all six positions. Three of them cost us something, which is the only reason the other three are worth printing.
The domain is in your name, the hosting is your account, and the files are yours. We hand over the logins and remove our access, and nothing about the site changes. An agency that hosts your site on its own account is holding it hostage and calling it a service.
And on purpose. A hand coded site means every price change, every new photo and every seasonal offer goes through us and gets billed. On WordPress you can go in and fix a phone number on a Sunday. We would rather you could do that than sell you a site you cannot touch.
If you need five clean pages and a contact form, a good freelancer will do it well and cheaper, and we will tell you so on the call. The difference shows up afterward: who notices in March that your service pages are too thin to rank, and who is still there to fix it.
You approve the home page before anybody builds the rest, which is the point at which changing direction costs a few days instead of a few weeks. After that it is one round of notes. Two rounds usually means the brief was wrong, and we would go back to the brief rather than keep redecorating.
Plenty of sites do not need replacing, they need the phone number moved, six pages written properly and the towns added. That is a fraction of a rebuild and we will say so if it is what we find. Selling somebody a new site he did not need is the fastest way to lose the next three referrals.
We will use a model to get a structure down or to check we have not missed a question customers ask. Nothing goes live that way. A page about ice storm damage has to know what ice does to a silver maple, and that comes from the shoot day and from asking you, not from a model.
Ask us one we did not put here. You get somebody who builds these for a living, not a form.
(859) 710-8408 Book a callTell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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