The no heat call at six in the morning, the replacement somebody has put off for three winters, and the maintenance plan that keeps them yours. We run the ads, the search work and the films for HVAC companies, and every call is tracked back to what produced it.
The first heat wave fills the board whether anybody markets it or not. What decides the year is April and October, whether the after hours call gets answered, and whether last winter's repair customer is still yours when the system finally goes.
Somebody with no heat is not comparing reviews. They call the first number that looks real and hang up on voicemail. Being found matters less than being answered.
Mild weeks in spring and fall leave techs with open afternoons. Those weeks get filled on purpose or not at all, because nobody searches for a furnace that still works.
The homeowner you fixed last winter is the likeliest buyer of a new system. If nothing keeps your name in front of them, the quote goes to whoever knocked last.
A lead sold to four companies is a price war before you dial. The alternative is a call that arrives with your name already on it.
Members call you first, book in the slow months and stop shopping around. A plan sold in October is worth more than a one off repair in July.
None of this is fixed by spending more in July. It is fixed by answering the emergency, staying in front of past customers, and filling the shoulder months on purpose, which is the rest of this page.
Each piece of our HVAC marketing answers one of the problems above. Nothing here is bought because it is on every agency's list, and the example beside it is the real thing rather than a description of it.
Google checks the license and insurance before the ad runs, and you pay when somebody contacts you rather than when they look. On a no heat call, that badge is often the deciding detail.
AC not cooling and furnace replacement cost are two different buyers. They get separate campaigns, separate budgets and separate landing pages.
The feed reaches the homeowner with a fifteen year old unit before the thought exists, and it brings past customers back for tune ups when the weather goes mild.
A page for each town your trucks run to keeps returning AC repair searches next year without a budget behind it, which is the only part of this that compounds.
A homeowner letting somebody into the basement wants to see who is coming. Footage of your own crew does that in seconds, and it is what the feed ads run on.
Emergency, replacement and maintenance plan visitors each get their own page, the number stays on screen, and every call is recorded and tied to its source.
No results are claimed on this section. Every figure on this page sits in the proof below, with the window it came from attached to it.
We do not publish HVAC lead figures yet. What we can show is the work itself, on a site we built and still run, and every figure in this card is something you can check on that site.
Tracking on this account is not yet at the point where we would put a number on a public page. When it is, it goes here with the window it came from, the same way every figure below carries its own.
Southern Heating & Cooling figures are read off the live site. Lead figures from other trades are from WhatConverts or Google's own reporting, with the window beside each. Nothing here claims revenue, jobs booked or return on spend.
In HVAC most of the money arrives by phone. On the accounts we publish, 151 of Whitis Contracting's 222 leads were calls and 119 of Ridge Point's 295 were. A tracker that only counts forms would miss most of an HVAC company's year.
A trade that lives on the phone cannot be measured in form fills. Every call is tracked, recorded and counted the same way a form is.
Somebody ringing back is not a new lead. That is why our counts often come in smaller than the ones you have been shown, and why they survive being checked.
You see which channel earned each one rather than taking our word for the split, which is also how we decide where the next dollar goes.
You can open it without us, at any hour, and it does not disappear if we ever stop working together.
A lead is a tracked call or a form submission. Customer names and phone numbers are removed from anything shown publicly, and the figures on this page belong to the accounts named beside them.
We do not run two HVAC companies against each other in the same towns. Whoever signs first holds that market for as long as they stay.
Twenty minutes, and you will know whether your market is open before you decide anything.
If we already run an HVAC company where you work, we tell you on the first call rather than after it.
Answered here rather than in the first ten minutes of a call, so the call can be about your market instead.
It depends on the channel, the town and the week. Emergency searches cost the most at the peak of a heat wave, and Local Services Ads charge per lead rather than per click. We do not publish an HVAC figure yet, and we would rather show you your own market on a call than quote a national average.
Yes. We handle the verification, set the job types and service area, and route the leads into your tracking so each one is counted. You are charged per lead, not per click.
Mostly with people who already know you. Past repair customers get tune up and replacement offers in the feed, and maintenance plans are pushed in spring and fall, when your techs have open afternoons.
Paid channels can ring the phone in the first week or two. SEO is a six month build. The first month is mostly about getting tracking right, so everything after it can be measured.
No. One HVAC company per market, and whoever signs first keeps it for as long as they stay. If your market is already taken, we tell you on the first call.
Yes. The accounts are opened in your name and the dashboard is yours to log into. If we stop working together, the history stays with you.
Yes, on your jobs, with our own crew, anywhere within about three hours of Lexington. Further out, the advertising works anywhere and we will tell you honestly whether a travel shoot is worth it.
Ninety days to start, then month to month. No setup fee hiding behind the monthly figure.
Twenty minutes on a call, and you will know what your market costs, whether it is already taken, and what the first ninety days would actually look like.
Book a callTell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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