The mark matters on the day it is drawn. What matters for the next ten years is whether it still works on a door, a shirt and an estimate.
15 minute call. We will tell you honestly if your logo is fine as it is.
Applied on the truck
Identity build
The same mark, on the truck it was drawn for
Most brand kits arrive organised the way a designer thinks. This one is organised the way you will actually use it: one email to the wrap shop, one to the printer, and the rest is yours.
Delivered as one folder with three subfolders named after the three people above. Nothing to hunt for and nothing to explain.
Not licensed, not held on our account, not something you have to ask for. Plenty of agencies keep the editable files, which means every future sign, shirt and truck has to come back through them. If you leave, you leave with everything.
Start the kitThe number is how many answers are still alive that week. Pick one to see what happens in it.
An hour on the phone, then twelve rough directions. Most will be wrong on purpose.
If a second round is needed it usually means the brief was wrong rather than the drawing. Endless revisions are how a mark ends up looking like a committee made it.
A mark that only ever appears on a screen has never been tested. These are photographs of the real thing, on the things it has to live on.
The truck
Parked outside a house for two days, read by everybody who drives past
The cap
Worn off the job as often as on it
The cards
In a drawer until something breaks
The shirt
What a homeowner opens the door to
The crew shirt
Same mark, different fabric
The second cap
One colourway is never enough
Every piece above came out of the same folder. The artwork for a cap, a shirt and a truck are three different files and one decision.
Start the kitYour logo might be fine. Fifty dollars might be the right answer. And a mark does not bring in work.
Often not. Plenty of marks are fine and have simply never been applied properly, which is a much smaller job than redrawing one. We will tell you that on the call rather than after you have paid for a rebrand you did not need.
Ask us one we did not put here. You get somebody who draws these, not a form.
(859) 710-8408 Book a callTell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
OvercomeMedia
