About us

We wore the boots before we ran the ads.

A crew spread across three continents, pointed at one thing: filling the schedule for local companies in Kentucky. Videographers, editors, media buyers, an in house SEO and developers, all on one team instead of five vendors pointing fingers. We hire for the person, not the zip code, and someone is always awake working on your account.

Book my free strategy call
5.0
Verified Google reviews

15 minute call. No pitch deck. We will tell you if we are not the fit.

4+ Years serving Kentucky trades
30+ Projects shipped for local owners
About The Overcome Media

Lexington digital marketing agency built by trades people.

The Overcome Media was founded by Austin Bowling, a power lineman who climbed poles and restored power for Kentucky communities long before he ever ran an ad account. He started this agency to help blue collar owners overcome the one obstacle standing between them and a bigger year: nobody in town knows their name yet.

That trade background is why our work sounds like your industry instead of a marketing deck. We shoot video on your job sites, build search visibility in the towns you actually serve, and run paid ads measured in booked jobs instead of clicks. Every partnership is performance based. If we are not producing results, we do not want you paying us.

Founded by a lineman Performance based Lexington KY owned
Book my free strategy call
5.0
Verified Google reviews

15 minute call. No pitch deck. We will tell you if we are not the fit.

We shoot it ourselves

In house video production is the piece almost no agency in this market offers. Real crews on real job sites, within three hours of Lexington. Zero stock footage.

Measured in booked jobs

Impressions do not pay a crew. Every campaign gets its own tracking number and call recording, so you see cost per booked job, not a chart of clicks.

Everything under one roof

Video, website, SEO, ads and CRM handled by one team. Nothing is farmed out to a contractor you never meet, so nothing falls through the gap between vendors.

Client love

Trusted by the best in your industry

When we say we love the trades, we mean it. We are not just invested in your marketing, we are invested in watching the business grow, so a review from an owner who trusted us with their phone means more here than any award.

Solid experience start to finish. They helped us script and shoot a marketing video and had a lot of patience with us because we were not natural in front of a camera. What they put together in editing made us look way better than reality. Good b roll, professional quality, and they actually listened to what we were going for. No surprises on price. Five stars, easy.

CL Christian Loftus Business Owner

The team at Overcome Media has been great. This is the third year for Epic Lawn Care to use them. Originally it was just for Facebook ads. Now I use them for FB, Google, and they designed a new website for me. They have definitely helped Epic Lawn Care move the needle forward in regards to advertising and branding.

DM Dave Miller Epic Lawn Care

Hired them to design the website for my spa. Loved that he never settled for me just liking something. Once I gave him a direction he nailed it. I was comfortable the entire way because of Austin's commitment and communication, and we have a beautiful website and an easy checkout experience.

SE Sarah Engler Spa Owner

We have been working with Austin for a few years now. Very professional, very up to date with social media and the marketing that comes with social media.

CC Chad Craft Local Guide

I hired this company to build a website to enhance my business's professionalism, and they exceeded all expectations. The final result was outstanding, and I highly recommend their services.

JM John Mcnally Local Guide
The team

Every piece handled under one roof.

No pods, no junior handoff, no contractor you never meet. Six disciplines, all staffed in house, so nothing falls through the gap between vendors who never talk to each other.

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10 Specialists on your account
People per discipline
2 Video production and editing Shot on your job site and cut in house
1 Paid media Google, Meta and Local Services Ads
1 Search and local SEO Rankings in the towns you serve
2 Web design and development Built to load fast and book calls
1 Data and automation Call tracking wired to your CRM
3 Accounts and onboarding One point of contact from day one

Meet the people behind each one below.

Team of experts

The people who actually touch your account.

No pods, no junior handoff, no name you never hear from again. Ten specialists across video, paid media, search, development and automation, and you will know exactly which one is doing what.

Austin Bowling
Founder and CEO

Founded the agency after years as a power lineman. Sets the direction, sits in on strategy calls, and still knows what a slow week costs an owner.

Austin Bowling Founder and CEO
Ashlyn Troutman
Head of Business Development

Runs outreach and new business, and is usually the first person an owner talks to. If you are on a call with us, Ashlyn is the reason it happened.

Ashlyn Troutman Head of Business Development
Justin Boyette
Head of Account Management

Owns the relationship after the handshake. Keeps every deliverable on schedule and makes sure nothing gets lost between the people building it.

Justin Boyette Head of Account Management
Robert Lopez
Senior Digital Project Manager

Writes the scripts and shoots the footage on your job site. Works directly with clients on set, which is why the video sounds like the owner and not a narrator.

Robert Lopez Senior Digital Project Manager
Bhavesh Wagh
Senior Video Editor

Cuts every piece of footage we shoot. Pacing, colour, sound and the version that actually holds attention past three seconds.

Bhavesh Wagh Senior Video Editor
Gabriel Gascon
Paid Media Manager

Runs Meta ads and fixes whatever is blocking an account, whether that is a broken form, weak copy, a design issue or something on the website itself.

Gabriel Gascon Paid Media Manager
Sebastian Gorotiza
Data and Automation Engineer

Wires the tracking, the CRM and the automations behind it, so every call lands where it should and the numbers you see are the real ones.

Sebastian Gorotiza Data and Automation Engineer
Lorienz Galarpe
Senior Web Developer

Builds the sites. Speed, structure and the parts nobody sees that decide whether a page ranks and whether a visitor turns into a call.

Lorienz Galarpe Senior Web Developer
Sergio Carrion
Senior Web Designer

Designs what the site looks like and how it moves. Every layout, every interaction, built to make a local company look like the obvious choice.

Sergio Carrion Senior Web Designer
Faisal Zaman
Senior SEO Strategist

Owns search visibility in the towns you actually serve. Keyword research, on page work and the local signals that decide who shows up in the map pack.

Faisal Zaman Senior SEO Strategist
One call

Fifteen minutes on the phone.

Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.

+1 859-710-8408 Weekdays. Somebody who has been on a job site this month picks up.
Or
Pick a time instead Takes about twenty seconds.
What the call is not
No deck
Nobody is going to share a screen at you for forty minutes
No contract on the call
We will not ask you to decide anything while we are still talking
No follow up sequence
If it is not a fit, you hear that once and never again