Custom homes, remodels and the commercial bid that keeps the crew busy through winter. We run the ads, the search work and the films for construction companies, and every call is tracked back to what produced it.
A custom home or a full remodel is the largest thing most people ever buy. They research for weeks, look at everything you have built, and then pick up the phone. The marketing has to hold up across all of that, not just the moment somebody clicks.
On Whitis Contracting, 151 of 222 tracked leads were calls. A company measured only on form fills looks like it is failing while the phone rings.
The cheapest bid always exists. What wins the higher number is proof: finished work, real crews and owners talking on camera.
A homeowner who finds you in March may sign in August. Staying in front of them in between is cheaper than finding somebody new.
Every estimate drive is half a day. Pages and ads should qualify budget and scope before anybody gets in the truck.
They search differently and decide differently. One page written for all three converts none of them.
None of this is fixed by more leads. It is fixed by the right leads, from people who have already seen your work, which is the rest of this page.
Each piece of our construction marketing answers one of the problems above. Nothing here is bought because it is on every agency's list, and the example beside it is the real thing rather than a description of it.
Paid search meets somebody pricing a build or a remodel rather than trying to talk anybody into one. On Whitis Contracting it is the largest single channel.
The badge on top of the page says license and insurance were checked before the ad ran, which matters when the job has six figures on it.
A custom build takes months, so there is always something worth filming. Owners and crews on camera do what a portfolio of stills cannot.
Retargeting keeps your finished work in front of homeowners between their first visit and their signature.
New construction, remodels and each service get their own pages, each written for the questions that kind of buyer actually asks.
Every lead is tracked, with SMS consent on the forms so a text follow up is something the customer agreed to.
No results are claimed on this section. Every figure on this page sits in the proof below, with the window it came from attached to it.
This is a custom home builder's account, not a generic one, and every figure below carries the window it came from. Tracking went live in August 2026, so there is nothing before it.
August is the month tracking went live, so it is not a full month, and September was still running when these were counted. That is why the figures above are totals rather than a trend, and why there is no cost per lead: no ad spend is loaded on this account yet.
Every construction figure is from WhatConverts, August and September 2026. A lead is a tracked call, form or text. Nothing here claims revenue, builds won or return on spend.
On Whitis Contracting, 151 of 222 leads were calls and 9 were texts. A tracker that counted only forms would have shown that builder 62 leads instead of 222, and he would have cut the channel that was working.
A trade that lives on the phone cannot be measured in form fills. Every call is tracked, recorded and counted the same way a form is.
Somebody ringing back is not a new lead. That is why our counts often come in smaller than the ones you have been shown, and why they survive being checked.
You see which channel earned each one rather than taking our word for the split, which is also how we decide where the next dollar goes.
You can open it without us, at any hour, and it does not disappear if we ever stop working together.
A lead is a tracked call or a form submission. Customer names and phone numbers are removed from anything shown publicly, and the figures on this page belong to the accounts named beside them.
When we run more than one construction company in a region, they do different work or serve different towns, and they never compete for the same local searches.
Twenty minutes, and you will know whether your market is open before you decide anything.
If we already run somebody who does what you do where you do it, we tell you on the first call rather than after you sign.
Answered here rather than in the first ten minutes of a call, so the call can be about your market instead.
It depends on the job type and the town. A remodel lead and a custom home lead are priced very differently in the same auction. We have not published a construction cost per lead because spend is not yet loaded on the account we track, and we will not estimate one.
Both, plus paving, fabrication and general contractors. Each gets separate pages and campaigns, because a new build and a kitchen remodel are different decisions.
By saying more on the page. Price ranges, timelines and the kind of work you take filter out the wrong fit before they call, and call tracking shows which channels bring serious buyers.
Yes, with our own crew, within about three hours of Lexington. A build takes months, so we can film it in stages.
Google Ads and Local Services Ads can produce calls in the first week or two. SEO is a six month build. Construction decisions are slow, so judge leads monthly and signed jobs quarterly.
Sometimes in the same region, never doing the same work for the same searches. We tell you up front who we already run nearby.
Yes. Everything is opened in your name and stays with you if we ever stop working together.
Ninety days to start, then month to month. No setup fee hiding behind the monthly figure.
Twenty minutes on a call, and you will know what your market costs, whether it is already taken, and what the first ninety days would actually look like.
Book a callTell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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