A capital does not boom and does not crash. The households are the same ones as last year, which means every job you win came off somebody else's list rather than out of a new subdivision, and almost no marketing advice is written for that.
We have no Scott County client, and we are not going to invent one for this page. What we have is three real accounts, all of them a short drive from here, and one rule that decides what happens next.
Seven services under one roof: the site, Google Ads, Local Services Ads, Meta, SEO, video and social.
See the account 35 min eastContent built for homeowners already pricing a remodel, filmed on their own job sites.
See the account 1 hr 10 min southeastA site and a qualifying form that filters out the people who actually wanted a spec house.
See the accountWe run one company per trade per market. In Lexington roofing, remodeling, building and tree work are all spoken for. In Franklin County nobody has claimed anything, which means the first roofer here who calls is the only roofer here we will work with.
Open in Franklin CountyThat is a promise with a cost attached, so we would rather be plain about it: once a trade is taken here, we will turn down your competitor and tell him why.
Claim your trade here 15 minutes. We will tell you honestly if we are not the fit.Anybody can put Frankfort in a headline. These four come from filming in Franklin County most months, in a town where the customer list barely changes year to year.
Six services, and almost nobody needs all six on day one. Pick the thing that is actually bothering you and the two worth starting with light up.
Google Ads, Local Services Ads and Meta, run on your own account with a flat fee and never a cut of your spend.
See the page Websites 8 weeks Two of those are waiting on approvalsBuilt on your domain and your hosting, around your own footage, with a phone number a thumb can reach.
See the page Video 3 weeks One shoot day, then a quarter of footageYour crews, your trucks, your job sites. The same clips then run in the ads, on the site and on your profile.
See the page Branding 4 weeks Changes what a quote looks like, not lead volumeOne mark that survives a truck door, a shirt, a yard sign and an estimate. The vector files are yours outright.
See the page Social media Ongoing Not a lead channel, and we say so on that pageThe footage cut and scheduled, comments and messages answered, and your Google profile posted to.
See the page SEO 6 months The slowest thing here and the one that compoundsReal pages per service and per town, a rebuilt Google profile, and content written rather than spun.
See the pageSome of these are share markets like Frankfort, where reputation does the work. Others are growing, where it does not. Pick one and we will tell you which playbook it needs.
In those four, reviews and recognition do most of the work and a heavy ad budget is wasted. In Georgetown and Shelbyville the opposite is true, because new households arrive every year and have nobody to be loyal to yet. Running one plan across all eight is the most common way to waste money out here.
Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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