The aeration job in September that turns into a program every spring after. We run the ads, the search work and the films for lawn care companies, and every lead is tracked back to what produced it.
Lawn care is not sold one job at a time. A cheap first visit turns into a program that renews every spring, and every piece of marketing should be pointed at that.
Every company in town gets calls in March. What separates the year is whether those calls turn into programs or one off treatments.
Aeration and overseeding is a small job that buys a customer. Fertilization and weed control is what that customer is worth every year after.
A program lost in June has to be bought again from scratch. Staying in front of current customers is cheaper than replacing them.
Most homeowners only start looking when the weeds win. The feed reaches them before that, with footage of lawns in their own neighbourhood.
Paid ads put the name in front of somebody. A long run of answered reviews is what decides whether they ring it.
None of this is fixed by buying more clicks in March. It is fixed by planning the year around the programs, not the single visit, which is the rest of this page.
Each piece of our lawn care marketing answers one of the problems above. Nothing here is bought because it is on every agency's list, and the example beside it is the real thing rather than a description of it.
The main paid channel for most lawn programs, because the buyer is not searching yet. Seasonal offers run in the feed of the neighbourhoods your routes already cover.
Lawn care service and aeration and overseeding searches catch homeowners who have decided. Budget follows the season, heavy in spring and early fall.
A verified badge on top of the page, charged per contact rather than per click, sitting right next to the reviews you have already earned.
A page for each service and each town, written so a visitor understands they are buying a program rather than a single visit.
One day on site produces the main ad, a vertical cut for the feed and a behind the scenes piece. When creative fatigues we go back and shoot again.
Every click lands on one site, so the site is checked against the ad accounts rather than left alone once it launches.
No results are claimed on this section. Every figure on this page sits in the proof below, with the window it came from attached to it.
This is a lawn care account, not a generic one. Every figure below is read off the ad account it came from, and where our own records and the platform disagree, the page says so.
Depending on which count you believe, cost per lead lands anywhere between $31 and $104. We are not going to print the flattering end of that range and call it a result. Call and form tracking goes on the account next, and the figure arrives with it.
Spend and conversions are from the Google Ads and Meta accounts, 3 May to 29 June 2026. Meta runs no conversion tracking on this account, so no Meta figure is claimed. Nothing here claims revenue, jobs booked or return on spend.
On Epic Lawn Care, Google counted 193 conversions between 3 May and 29 June while our own records for the same channel held 58 leads. That gap is why we track calls and forms ourselves rather than reporting the platform's flattering number.
A trade that lives on the phone cannot be measured in form fills. Every call is tracked, recorded and counted the same way a form is.
Somebody ringing back is not a new lead. That is why our counts often come in smaller than the ones you have been shown, and why they survive being checked.
You see which channel earned each one rather than taking our word for the split, which is also how we decide where the next dollar goes.
You can open it without us, at any hour, and it does not disappear if we ever stop working together.
A lead is a tracked call or a form submission. Customer names and phone numbers are removed from anything shown publicly, and the figures on this page belong to the accounts named beside them.
We do not run two lawn care companies against each other in the same towns. Whoever signs first holds that market for as long as they stay.
Twenty minutes, and you will know whether your market is open before you decide anything.
If we already run a lawn care company where you work, we tell you on the first call rather than after it.
Answered here rather than in the first ten minutes of a call, so the call can be about your market instead.
On Epic Lawn Care, Google Ads cost $31.36 per conversion Google recorded between 3 May and 29 June 2026. A conversion is not a customer, which is why we track leads separately. Your market and your season will differ.
Both, for different buyers. Meta reaches the homeowner who has not started looking yet, which is most of the market. Google catches the ones who already have. On Epic Lawn Care, Meta is the main paid channel and Google Ads went on this season.
All year, with the weight shifting. Spring catches the rush, early fall sells aeration and overseeding that become next year's programs, and winter is for past customers and reviews.
Yes. Retargeting past and current customers, review requests and seasonal offers to existing programs are part of the plan, because a cancellation costs as much to replace as a new sale.
Paid channels in the first week or two. SEO takes months. The first month is mostly about getting tracking right, so everything after it can be measured.
No. One lawn care company per market, and whoever signs first keeps it for as long as they stay.
Yes. Everything is opened in your name and the dashboard is yours to log into. If we stop working together, the history stays with you.
Ninety days to start, then month to month. No setup fee hiding behind the monthly figure.
Twenty minutes on a call, and you will know what your market costs, whether it is already taken, and what the first ninety days would actually look like.
Book a callTell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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