Video Production Company Based in Lexington, KY

We drive out and film it ourselves.

Your crews, your trucks, your job sites. Every clip on this page was shot by our team within three hours of Lexington. No stock footage, no actors, and the raw files are yours the day we hand them over.

15 minute call. We will tell you honestly if video is not what you need first.
Or watch a client's cut
Now playing

Overcome Media

A year of work, cut together. Pick a client below to watch theirs.

The reel
Why this is hard

Three ways owners get stuck on video.

Almost every owner we talk to is in one of these three, and none of them is a failure of effort. They are what happens when the work comes first and the camera comes last.

Sound familiar
01

No video at all

01 No video at all

You have been meaning to get around to it for two years

There is no version of this where a busy owner finds a free Tuesday to figure out lighting and a tripod. The work is not the problem and neither is the will. Nobody with a full schedule has ever solved this alone.

Meanwhile the homeowner picks the company they can actually see
02 Shot on a phone

You filmed it yourself and it came out looking rushed

Vertical, wind on the mic, the sun behind you, and forty seconds of talking with no hook in the first three. The instinct was right. What is missing is a script, a second angle and somebody whose job is to watch the frame.

People scroll past in two seconds and you never find out why
03 Paid somebody once

You hired an agency and got back footage of somebody else's crew

A stock clip of a roof in Arizona, a voiceover nobody on your team recorded, and a logo animation at the end. It was technically a video. It was not your company, and every competitor running the same library looks identical.

You paid to look exactly like the outfit bidding under you

All three have the same fix

Somebody drives out, writes it before they shoot it, and hands you back cuts you own. That is the whole service. The rest of this page is what that actually looks like on a Tuesday at your job site.

See how a shoot runs
The vertical cuts

Shot vertical. Not cropped down.

A landscape film squeezed into a phone frame looks like a landscape film squeezed into a phone frame. We shoot these properly on the same day, so what lands in the feed was made for the feed.

One day on site also gives you
A brand film for the home page
Direct response cuts for the ad account
Explainers that answer what people search
Vertical cuts for every feed you post to
Book a shoot 15 minute call. We will tell you which of these you actually need first.
Fencing CKY Fencing & Painting Cut for the feed, not trimmed down from a longer film
Retail Granite Depot Shot on the showroom floor in the same session
Remodeling Anderson & Rodgers Built to stop a thumb inside the first second
In house Our own We run the same playbook on ourselves
The shoot day

What it actually costs you in time.

Nobody tells you this part before you sign, so here it is up front. Six steps, and only four of them want anything from you at all.

! PLACEHOLDER DATA. Every duration, the crew size, the two week turnaround and the one round of revisions were written to hold the shape of this section, not from what the team actually does. Replace them with real figures and remove this warning before publishing.
5 hours of your time, start to finish Spread across three weeks, and most of it is one morning on a job site you were going to be at anyway.
Two weeks out 30 minutes

The planning call

We work out what the footage has to do before anybody picks a date. What sells your job, which crews and sites we can film, and what you already have that we should not shoot again.

You do not need answers to everything. Most of this comes out in conversation.
One week out Nothing from you

Scripts and a shot list

Every spot gets written before a camera comes out of a bag. You get the scripts to read, and nothing gets filmed that you have not signed off on.

If a line does not sound like you, say so. That is what this step is for.
Shoot day, morning 15 minutes

We show up

A two person crew arrives with everything already loaded. You walk us around the site for a few minutes and then go back to work.

Nobody needs to stop working. We shoot around the job rather than staging it.
Shoot day About 4 hours on site

We film

Crews working, equipment moving, the site as it actually is. If you are on camera we shoot that in a block so it is over quickly, and we run enough takes that nobody has to be good on the first one.

Most owners are on camera for under an hour of the day.
Two weeks later Nothing from you

We cut it

Colour, sound, captions, and a version for every place the footage has to work. You hear nothing from us during this part, which is deliberate.

Horizontal, vertical and square come off the same session.
Delivery 20 minutes

You review and we hand it over

First cuts come back with one round of notes included. Once you sign off, every file is yours: the finished cuts, the raw footage, all of it.

You keep the raw files whether or not we ever work together again.
Before we arrive

Six things to have ready

That is the whole list. If something on it is a problem, tell us on the planning call and we will work around it.

Pick a job site that will be active that day
Ask the homeowner if we can film on their property
Get the trucks washed the night before
Have the crew in company shirts
Set aside about an hour if you are on camera
Tell us about anything on site we should not film
Book a shoot 15 minute call, no obligation.

You do not have to be good on camera.

“ We were not natural in front of a camera. What they put together in editing made us look way better than reality. ”

Christian Loftus Business owner, Lexington KY
! PLACEHOLDER DATA. Every drive time is estimated from road distance, not from experience. Nashville and Columbus sit right on the three hour line and may not belong. Confirm the list with whoever makes these drives, then remove this warning.
Where we film

3 hours in any direction from Lexington, and we are on site.

Anywhere on this list is a normal shoot day for us. No travel line on the invoice, no asking you to come to a studio. Pick a city and the map goes there.

Pick a city to see it

Further out than that?

Call anyway. Some drives are worth making and some are not, and we will tell you honestly which one yours is rather than quietly adding a travel charge.

Ask about your area
Based in Lexington KY About 3 hours out
Home base Lexington, KY Where every shoot starts
! PLACEHOLDER POLICIES. The rain and reschedule answer, the revision limit, what happens to footage after a client leaves, and the shoot-a-quarter figure were all written to hold the shape of this section. They become commitments the day this page is live. Replace them with what the team actually does, then remove this warning.
The real questions

The things people ask once the pitch is over.

Not how long it takes or who owns the files, because those are answered further up this page. These are the ones that come out on the second call, and two of them we answer with a no.

We reschedule, at no charge, and we make that call the evening before rather than at seven the next morning. Rain is not a minor inconvenience on a job site shoot, it is the difference between footage that sells work and footage of people standing around under a tarp. The one exception is when the weather is the story: a roofing crew tarping a storm job in the rain is worth driving out for.

Then we missed something in the planning call, and that is on us. You get a round of notes on every piece as part of the work, and we would rather hear that a cut is wrong than have you post it politely and never call again. What we will not do is recut the same piece five times chasing a feeling nobody can describe. If two rounds have not landed it, the problem is the brief and we go back and fix that instead.

Yes, all of it. The finished cuts, the raw footage, the project files. They go on a drive and they are yours whether you leave after one month or five years, and nothing gets held back as leverage to keep you. Any agency that keeps your footage is telling you what they think of their own work.

On its own, no. A film sitting on a home page nobody visits does nothing, and we will tell you that on the first call rather than after you have paid. Video works when it is running somewhere: in an ad account, on a service page that ranks, in a feed you post to. If none of those exist yet, that is the thing to fix first, and we would rather build that than sell you a shoot you cannot use.

Often you should. If you need one clean video of a finished job, a good freelancer will do it for a fraction of what we charge and you will be happy. The difference is what happens after the shoot: whether the footage was planned around where it has to run, whether there are enough cuts to keep an ad account fed for a quarter, and whether somebody is watching what performs and asking for more of it. If none of that matters to you yet, hire the freelancer.

More than one and fewer than you fear. One brand film changes nothing on its own. A shoot day that produces a handful of ad cuts, a couple of explainers and a run of vertical clips gives you enough to test with, and testing is what finds the one that works. Plan on a shoot a quarter rather than a video a year, because the second one is always better than the first for reasons that have nothing to do with the camera.

Asked something we did not cover?

Call the number below and you will get somebody who has been on a job site this month, not a form that promises a reply within two business days.

(859) 710-8408
Book a shoot
One call

Fifteen minutes on the phone.

Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.

+1 859-710-8408 Weekdays. Somebody who has been on a job site this month picks up.
Or
Pick a time instead Takes about twenty seconds.
What the call is not
No deck
Nobody is going to share a screen at you for forty minutes
No contract on the call
We will not ask you to decide anything while we are still talking
No follow up sequence
If it is not a fit, you hear that once and never again