OvercomeMedia
Before we sell you anything

Posting does not make the phone ring.

Every social agency opens by promising reach. Here is the number none of them put on a page.

84 Saw your last post
2,400 Chose to follow you
The line is everybody who asked to hear from you. The lit part is everybody who did. Nobody is hiding this; it is just never printed on the page selling you the service.

Nobody calls from a post

Ask your own customers where they found you. Not one of them will say Instagram.

And the followers are not local

Most of a trades account is other contractors, people three states away, and bots.

It has been getting worse for a decade

Every platform has cut what a business page reaches for free, deliberately and repeatedly.

So why hire us

The footage is the product, not the post

Content stops being content the moment it runs somewhere with money behind it. On this account we changed nothing except the creative.

See what we would shoot
+50% More leads -35% Lower cost per lead Same Ad spend
Auto detailing account, Meta, before and after

Same targeting, same offer, same budget. A Meta lead is a form filled in inside the app rather than a booked job.

One afternoon

One shoot, five places it runs.

The clip on the right never changes. Only the frame around it does. That is the whole reason it makes sense to hire the people who are already filming for you.

Where it ends up See what we would shoot 15 minute call. We will tell you honestly if social is the wrong first move.
yourcompany.com
Fencing built to outlast the people who bought it Get a quote
C CKY Fencing Sponsored · Lexington, KY
Ten years of fences on this road and not one of them has leaned yet. Free quote, no pressure.
ckyfencing.com Get a fence quote this week Learn more
ckyfencing 142 9 Post and rail going in on Old Frankfort Pike. Sound on for the auger.
CKY Fencing 4.9 ★★★★★ (87) · Fence contractor
Overview Updates Reviews
Post and rail going in this week on Old Frankfort Pike. Booking two weeks out. Call now
Fence season is starting early this year CKY Fencing · to you
Ground thawed two weeks ahead of last year, so the calendar is filling. Here is a run we finished on Old Frankfort Pike.
Post and rail, 400 feet, three days Set in concrete, cedar rails, and a gate that still swings true in August. Book a quote
Same file, same afternoon, cropped for each surface. The frames are drawn, the footage is real.
The shot list

Five things worth filming.

Not engaging content aligned with your brand. These five, named the way you would name them, with what each one costs you to make happen.

Real client work. Pick one to see what it takes.
The one that never fails

Before and after

Two shots of the same thing, four days apart. It works in every trade, it needs no script, and it is the only format where the work sells itself with nobody talking.

What it costs you
A text the morning you start Thirty seconds before you touch anything
12 Videos a month

Cut from one shoot day, spread across the five formats, and scheduled so nothing has to be thought about on a Tuesday.

Plan your first shoot
How it runs

One shoot day, two days of yours.

A whole month, drawn out. Count the dots for the frequency, read the colours for the platforms, and the amber days are the only thing we need from you.

A typical month Shoot day You approve Instagram Facebook Google profile
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Hover any day to see what goes out and where.

Nothing goes out without you

The whole month arrives as drafts around the tenth. You read them on your phone, kill anything you do not like, and we schedule the rest. If we do not hear back we chase you rather than publish, because your name is on it and ours is not.

12 Posts, one shoot See your first month
15 minute call. We will tell you honestly if social is the wrong first move.
The awkward ones

Short answer and the real one.

Every answer here comes twice: the position in a line, and the reasoning underneath if you want it. Four of the six cost us something.

We do not know, and we would not sell you on it if we did.

Follower count is the easiest number in this industry to move and the least connected to revenue. It is what gets sold because it goes up reliably. If you want it to go up we can make that happen, and it will not put a truck on a driveway. The numbers we care about are on the other four surfaces this footage runs on.

Then we shoot the work instead, and it still functions.

Plenty of trades owners are genuinely bad on camera and know it. Before and after, the strange job, how a thing is done: none of those need a face. What they lose is the price explainer and the crew introduction, which are the two that build trust fastest. If nobody in the company will go on camera, say so on the call and we will tell you what the service is worth without it.

Yes, and if you will actually do it, you should.

A phone in the hands of somebody who is already on the job beats anything we shoot once a month, because he is there when the strange thing happens. Almost nobody keeps it up past six weeks. That is the honest reason this service exists: not that we film better, but that we film on a schedule and you have a business to run.

Because your customers are not there and you are not free.

TikTok rewards volume and personality, and it reaches an audience that is younger and much wider than your service area. For a trade it is a real channel and an expensive one to do properly. We run Facebook, Instagram and your Google profile because that is where somebody in your county who is about to spend money actually looks.

The footage never. The captions sometimes, and always checked.

Nothing on camera is generated, ever. Every frame is your crew, your trucks and your job sites, because the whole argument of this page is that generated footage is worth nothing to a local business. We will use a model to draft a caption or to work out which question a video should answer, and a person who knows your trade rewrites it before it goes anywhere.

Partly you will not, and anybody who says otherwise is guessing.

Nobody can trace a booked job back to a reel with any honesty. What is measurable is the part where the footage does paid work: cost per lead on the ads before and after new creative, views and calls on the Google profile, and whether people who land on the site stay. Those move and we report them. The rest is the thing that makes somebody pick you over the other quote, and it does not have a dashboard.

Ask us one we did not put here. You get somebody who has stood on a job site with a camera, not a form.

(859) 710-8408 Book a call
One call

Fifteen minutes on the phone.

Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.

+1 859-710-8408 Weekdays. Somebody who has been on a job site this month picks up.
Or
Pick a time instead Takes about twenty seconds.
What the call is not
No deck
Nobody is going to share a screen at you for forty minutes
No contract on the call
We will not ask you to decide anything while we are still talking
No follow up sequence
If it is not a fit, you hear that once and never again