Epic Lawn Care runs recurring lawn programs out of Lexington and Nicholasville. Dave Miller started with us on Facebook ads. In his own words, three years later it is Facebook, Google and a website we built for him.
Lexington and Nicholasville, Kentucky. Meta is the main paid channel, Google Ads went on this season, and the site is ours.
Meta and Google both send traffic to one site, and paid spend cannot outrun a page that loses the visitor after the click. So the site is treated as part of the ad account rather than as somebody else's problem. In September we crawled all of it, measured where it shows up across the metro, read it against the Google listing, and put the fixes in order of how much ad traffic each page carries.
No performance figures in this section. The numbers are in the results ledger, next to the account each one came out of. The audit is dated September 2026 and its fix list is shared with the client rather than published here.
This covers one window, 3 May to 29 June, rather than the whole engagement. Every figure below is read straight off the ad account it came from. Where our own records and the platform disagree, this section says so instead of quietly picking the better number.
Google recorded 193 conversions on this spend. Our own records for the same channel and the same weeks hold 58 leads. A conversion is an action and a lead is a person, so those two were never going to match exactly, but they are far enough apart that cost per lead would come out anywhere between $31 and $104 depending on which one you believed. We are not going to print the flattering end of that range and call it a result. Call and form tracking goes on the account next, and the figure arrives with it.
A site, three paid channels around it, and the footage that feeds all of them. Point at one to see what it covers.
The main cut, and the one that runs as the ad.
The vertical, cut for the feed rather than cropped into it.
The shoot day itself, cut as its own piece.
Nothing on this account is licensed from a stock library. A crew drives out to a Lexington lawn and shoots the work as it happens, and one day on site produces the piece that runs as the ad, the vertical cut for Meta, and the behind the scenes. When creative fatigues we go back and shoot again rather than recycling what is already tired.
A lawn care company can buy clicks, or a website, or a stack of five star reviews. What moves the number is a cheap job in September turning into a programme that renews every spring, and every piece of this account being pointed at that.
Nothing in this section claims a result. The results are above, next to the account each figure came from and the one we are not printing yet. The review figures are public and can be checked on the listing.
Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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