Case study · Junk removal

20 leads in September, at $15.09 each

Junkless KY hauls junk across TBD. In September, Google charged for 20 Local Services Ads leads, half of them calls and half of them messages, on $301.76 of spend. Same screen, same dates, same channel, which is why those two figures can be divided.

See the results September is still running, so the spend and the lead count on this page both move. Every figure below is a snapshot of one channel in one month, not a four month average.
The client Junk removal · TBD

Junkless KY

TBD, market to confirm. The figures on this page are Local Services Ads, tracked in Google's own reporting, with leads routed into Jobber. Charged leads only, which is the smaller count and the one Google billed for.

Junkless KY. Shot and cut in house.
At a glance
Industry
Junk removal
Based in
Kentucky, towns TBD
What we run
Local Services Ads and video content
Lead tracking
Google's own reporting, charged leads only

Film 01

Film 02

Film 03

Filmed on the haul, cut for a phone

Nothing here is licensed from a stock library. Every film on this account was composed vertically for the feed rather than trimmed down from a widescreen master, which is the difference between a shot that was framed and a shot that survived. A junk removal job is a before and an after inside two hours, which makes it the easiest work in the trades to film honestly and the hardest to fake.

The results

Twenty leads in September. Fifteen dollars each.

Every figure below is read off one Local Services Ads screen, for one channel, over one month. That month is not finished, so all four of them are still moving.

Google Local Services Ads · 1 to 30 September 2026, month still running
20
Charged leads
Ten calls and ten messages, no bookings. This is the count Google billed for, so the true total is higher.
$15.09
Cost per lead
$301.76 divided by the 20 leads it was billed against. Same screen, same dates, same channel.
$301.76
Spent so far in September
$193.33 on calls and $108.43 on messages. The month is still running, so this figure rises.
2,929
Times the ad was shown
97% of those appeared above the unpaid results. In a trade this size that is cheap to win, so it is a fourth figure rather than a first.

Twenty leads is not twenty people

Local Services Ads bills per lead rather than per person, so a customer who calls and then messages is counted twice. Nobody has opened the leads table on this account yet, which is why every figure above says leads and none of them says customers or jobs. The same screen also holds a tab of leads Google did not charge for, so the channel produced more than twenty.

Every figure is from Google's own Local Services Ads reporting, 1 to 30 September 2026, and September is still running. A lead is a call or a message Google charged for. Nothing here claims revenue, jobs booked or return on spend, and no conversion rate is published because an impression is a view of the listing rather than a click.
The work

Two services, one auction, one feed.

The ads above the map, and the ads in front of people who were not looking. Point at one to see what it covers.

Above the map, and paid by the lead

Sits above the map pack, which is above every other result on the page
Charged per lead rather than per click, so somebody who looks and leaves costs nothing
Runs on the Google Guaranteed badge, which means the licence and the insurance were verified before the ad ran
Twenty charged leads in September at $15.09 each, which is every figure on this page
This section covers what they signed for. Every figure in the results section comes from Google's own Local Services Ads reporting for September 2026, so it covers one of these two services. Nothing on this page claims revenue, jobs booked or return on spend.
Why this works

It works because half of them never called

A garage full of junk is a job people put off for a year and then want gone this week. So the work has to be in front of somebody at the moment the putting off stops, and it has to be easy to act on without picking up a phone.

One call

Fifteen minutes on the phone.

Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.

1 (859) 710-5943 Weekdays. Somebody who has been on a job site this month picks up.
Or
Pick a time instead Takes about twenty seconds.
What the call is not
No deck
Nobody is going to share a screen at you for forty minutes
No contract on the call
We will not ask you to decide anything while we are still talking
No follow up sequence
If it is not a fit, you hear that once and never again