OvercomeMedia
Roofing

Roofing Marketing Agency for roofing companies

Storm work, retail replacement and the months in between. We run the ads, the search work and the films for roofing companies in Kentucky, and every lead is tracked back to the channel that produced it, calls included.

The roofers we work with
Tap a logo to see their work behind this page.
Book a call
Two roofing companies currently run their marketing with us.
Why roofing is different

The problem is never getting more leads

It is which leads, in which month, and whether anybody can tell you where they came from. Every roofer we have sat with has bought leads that were sold to three other companies, and paid for a busy August with a silent November.

01

You are the fourth call she takes

A shared lead is sold to you and to three companies down the road, so the homeowner is already tired of the conversation before you dial. The alternative is demand that arrives with your name on it, which is a different thing bought a different way.

02

August pays for November

Storm work arrives whether or not anybody markets it. The quiet months are the ones that decide the year, and retail replacement has to be created rather than waited for, because nobody wakes up searching for a roof they do not yet know they need.

03

A door costs more than a click

Knocking works, and it is the most expensive hour your crew can spend once you count the truck, the fuel and the day. It should be aimed at streets that are already warm rather than used to find them.

04

Insurance and retail are two businesses

One customer has damage and a claim number, the other has a twenty year old roof and a decision to put off. They search differently, they decide differently, and one page written for both of them converts neither.

05

A rep with no appointments

A salaried rep sitting in a truck is the most expensive line on the schedule. The job is not leads, it is a calendar with somebody in it at two o'clock, which is a different thing to optimise for.

A lead you paid for, and so did three competitors. The busy month is not the one that needs the work. The most expensive hour on the schedule. Two customers, two conversations. The calendar is the product, not the lead count.
A lead you paid for, and so did three competitors.

None of this is fixed by spending more. It is fixed by buying the right attention in the right month and counting what it produced, which is the rest of this page.

What we run

Six things, and each one answers one of those

Nothing here is bought because it is on a list. Each one exists to fix a specific problem from the section above, and the example beside it is the real thing rather than a description of it.

Local Services Ads above the map on a roofing search Local Services Ads
01

Local Services Ads

Above the map, with the badge

Google verifies the licence and the insurance before the ad is allowed to run, and the badge sits on it. On an insurance job that is the first thing the homeowner is weighing, and you are charged when somebody contacts you rather than when they look.

Answers: you are the fourth call she takes. This lead is yours, not resold.
A paid result on an emergency roofing search Google Ads
02

Google Ads

For the ones with a bucket under it

Somebody typing roof leak at nine at night is not shopping, they are choosing whoever answers. Search is where that decision happens, and it is the one channel where the intent is already there and only has to be met.

Answers: the emergency, which is already searching for you.
A roofing ad in the Facebook feed Meta ads
03

Meta ads

For the roof nobody has decided on

Retail replacement is a decision people put off for years, so there is nothing to search for and nothing to capture. The feed is the only place that reaches a homeowner before the thought exists, which is what fills a quiet month.

Answers: August pays for November.
A city page built for a roofing company SEO and city pages
04

SEO and city pages

The months nothing blows off

A ranking is not rented. A page built for a town keeps returning the same searches next year without a budget behind it, which is the only part of this that compounds rather than stopping the day the spend does.

Answers: the quiet months, and the towns you actually drive to.
A frame from a roofing film shot on site Video
05

Video

What a door knock cannot carry

A homeowner deciding between three companies is deciding who to let on the roof and who to hand a cheque to. Footage of the crew working does that in ten seconds, and it is what the feed ads run on rather than a stock photograph.

Answers: trust, before anybody has met you.
A roofing landing page above the fold The landing page
06

The landing page

Where all of it lands

Every channel above sends somebody to one screen, and that screen decides whether it turns into a call. Insurance and retail get different pages, the number stays visible for the ones who would rather ring, and the form is short enough to finish standing in a driveway.

Answers: insurance and retail are two businesses.

No results are claimed on this section. Every figure on this page sits in the proof below, with the window it came from attached to it.

The proof

295 leads for a roofer, 215 different people

This is a roofing account, not a generic one, and every figure below carries the window it came from. Where a number can be read two ways, both readings are on the page rather than only the better one.

Ridge Point Solutions WhatConverts · March to September 2026, September partial
295
Leads tracked
176 web forms and 119 phone calls, counted in one system.
215
Different people
Just over a quarter were somebody coming back, and they are counted once.
$76
Per lead, May and June
$6,857.22 of spend across the 90 leads inside the same window, 3 May to 28 June.
119
Arrived by phone
Two in five. A tracker that only counts forms would have missed every one of them.
Why the cost figure names two months

Advertising spend is loaded for 3 May to 28 June. The leads run from March to September. Dividing the whole spend by the whole lead count would give around twenty three dollars a lead, which is not true and is not a figure anybody here would defend. Inside the window the blended cost is $76, and counting only the leads that came from a paid click it is closer to $101. Both are the same seven weeks. What July onward cost is not something this page can answer until that spend is loaded.

And in other trades, counted the same way
Dumpster rental
268 leads
265 were different people
June to September 2026. $11.61 a lead in June, the only month with spend loaded.
Auto repair
699 leads
550 were different people
May to September 2026. $49.62 a lead across the seven weeks with spend against them.
Junk removal
$15.09 a lead
20 charged leads in September
Half of them arrived as a message rather than a call. September was still running.

Every roofing figure is from WhatConverts, March to September 2026, and September is partial. A lead is a tracked call or a form submission. By month from May the count runs 33, 65, 65, 78 and 25, with the remainder falling in March and April. No channel share is published because the tracker attributes 283 of the 295 and we will not round the rest away, and no growth is claimed from months whose advertising spend is not loaded. Nothing here claims revenue, jobs signed or return on spend.

Tracking

Every lead, with its source attached

Somebody has probably told you they got you two hundred leads while your phone stayed quiet. On the roofing account above, two in five arrived by phone, so a tracker that only counted forms would have shown that owner little more than half of his own year.

A lead tracking dashboard listing calls and form submissions Leads broken down by the channel that produced them Tracked leads counted by month
Lead tracking on a live account. This one is a dumpster rental company rather than a roofer, and customer details are removed.
01

Calls count as leads

A trade that lives on the phone cannot be measured in form fills. Every call is tracked, recorded and counted the same way a form is.

02

The same person counts once

Somebody ringing back is not a new lead. That is why our counts often come in smaller than the ones you have been shown, and why they survive being checked.

03

Every lead names its source

You see which channel earned each one rather than taking our word for the split, which is also how we decide where the next dollar goes.

04

The dashboard is yours

You can open it without us, at any hour, and it does not disappear if we ever stop working together.

A lead is a tracked call or a form submission. Customer names and phone numbers are removed from anything shown publicly, and the figures on this page belong to the accounts named beside them.

What it costs

Prices, before you have to ask for them

Every plan is tracked the same way, so whichever one you take you can see what it produced. Nothing here is a setup fee in disguise and nothing is quoted differently depending on how the call goes.

Foundation
$997 a month

One channel, run properly, with the tracking underneath it.

Local Services Ads, with the Google Guaranteed badge
Google Business Profile managed
Call and form tracking on one dashboard
A monthly report that names the source of every lead
Advertising budget is paid to Google and Meta directly and is not included in this fee.
Most roofers take this
Season
$1,997 a month

Search for the emergencies, the feed for the months in between.

Everything in Foundation
Google Ads on the emergency and storm terms
Meta ads for retail replacement
A landing page built for insurance and one for retail
Two films a month, shot on your jobs
Advertising budget is paid to Google and Meta directly and is not included in this fee.
Whole roof
$3,497 a month

Every channel on one account, including the work that compounds.

Everything in Season
SEO and a page for every town you drive to
Four films a month
The website itself, built and maintained by us
A quarterly review against the numbers rather than against activity
Advertising budget is paid to Google and Meta directly and is not included in this fee.
Book a call

Twenty minutes, and you will know what your market costs before you decide anything.

One roofer per market

We do not run two roofing companies against each other in the same towns. Whoever signs first holds that market for as long as they stay, which is also why we would rather turn down a good company than split an account's own searches between two of our clients.

If your market is already taken we will say so on the first call rather than after it.

Questions

The questions roofers actually ask

Answered here rather than in the first ten minutes of a call, so the call can be about your market instead.

It depends on the channel and the month, and anybody who gives you one number for roofing has not run roofing. On the account we publish on this page the cost was around seventy six dollars a lead across the seven weeks with spend loaded against it, counting every lead in that window including the ones that arrived without a paid click. Counting only the paid ones it was closer to a hundred and one.

Both, and they are run differently. Insurance work is largely search, because the homeowner already has damage and is looking. Retail replacement is mostly the feed, because nobody searches for a roof they have not decided to replace. The two get separate ads and separate landing pages, since one page written for both converts neither.

Paid channels can produce a call in the first week, because they are bought rather than earned. Search work is slower and takes months, which is why we do not sell it on its own to a company that needs the phone to ring now. The honest answer is that the first month is about getting tracking right so that everything after it can be measured.

No. One roofing company per market, and whoever signs first holds it for as long as they stay. We would rather turn down a good company than split the same searches between two of our own clients. If your market is already taken we will tell you on the first call rather than after it.

Yes. The ad accounts are opened in your name and the lead tracking dashboard is yours to log into whenever you want. If we ever stop working together, the history stays with you rather than leaving with us, which is not true of every agency and is worth asking whoever else you are talking to.

Ninety days to start, because nothing measurable happens in three weeks and a shorter term would have us optimising for the wrong thing. After that it runs month to month. There is no setup fee hiding behind the monthly figure.

Yes, on your jobs, with our own crew. Nothing on your account is licensed from a stock library. A homeowner choosing between three companies is deciding who to let on the roof, and footage of your own crew working does that in ten seconds in a way a photograph of somebody else's cannot.

Most of our roofing work is in Kentucky and the states around it, which is also where we can get a crew to a job to film it. The advertising side works anywhere, so if you are further out the question is only whether the video part is worth it to you.

Still have one we did not answer?

Twenty minutes on a call, and you will know what your market costs, whether it is already taken, and what the first ninety days would actually look like.

Book a call
One call

Fifteen minutes on the phone.

Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.

+1 859-710-8408 Weekdays. Somebody who has been on a job site this month picks up.
Or
Pick a time instead Takes about twenty seconds.
What the call is not
No deck
Nobody is going to share a screen at you for forty minutes
No contract on the call
We will not ask you to decide anything while we are still talking
No follow up sequence
If it is not a fit, you hear that once and never again