A homeowner with a leak does not scroll. They search, they call one of the first three results, and they book. Google Ads, Local Services Ads and Meta, run so that the first result is you.
15 minute call. We will tell you honestly if your budget is too small to work yet.
If you have run ads before and it did not work, it was almost certainly one of these rather than the platform. None of them shows up on a monthly report that only counts clicks.
Lead resellers sell one homeowner to everybody buying that day. By the time you call back, two others already did, and the conversation is about price before anyone has seen the roof.
We run ads into your own account, so a lead that comes in is yours alone.A radius drawn around a city centre rather than around the drive your crews will actually make. Every click from outside it costs the same as one from the street you are already working on.
Targeting drawn around where you will send a truck, and reviewed monthly as that changes.Somebody pricing a job for next spring and somebody with water coming through the ceiling cost you the same per click. Only one of them is going to book this week.
We bid on the words that book jobs and add the rest as negatives, then keep pruning.A click you already paid for arrives on a home page carrying your company history, your service list and a contact form three scrolls down. Most of them leave before finding the phone number.
Every campaign gets a page built for its promise, with the number above the fold.None of it takes a bigger budget. It takes somebody opening the account every week instead of every quarter, and caring which of those clicks turned into a job on the calendar.
Every agency says they run all three. Almost none will tell you which one your trade does not need.
The green Google Guaranteed badge sits above every paid result on the page. For a roofer or an HVAC company, this is usually where the first dollar should go.
Most owners should start with one. A small budget split three ways gives you three campaigns that never gather enough data to improve.
Find out which is yoursSame thirty days, same platform, both accounts still running. The spend is shown next to the result, because a number of leads with the budget left out tells you nothing.
A custom home builder is the hardest thing on this page to advertise. Nobody searches for one at nine at night with water coming through the ceiling, and the words that do get searched are expensive because every builder in the state wants them.
Roofing is the opposite problem. The intent is there and so is everybody else, which is why the cost per conversion runs higher than the builder above and is still worth paying when a roof is the job at the end of it.
A tracked phone call or a form submission, not a booked job. Some of those calls are price shoppers and some are wrong numbers, which is true of every lead source and is why we also track which ones turn into work. Ask us for that number on the call and we will pull it live.
Most agencies are responsible for the first stop. We run all four.
Spent the second they tap, whether or not anything happens next.
Same promise, number above the fold, nothing in between.
Back to the word that caused it, so the account gets better rather than older.
Into your CRM with a text going out while you are still on a roof.
One account where we changed a single thing, and two more running now.
A Meta lead is a form filled in inside the app, not a booked job. We track which ones turn into work and we will show you that number on the call.
See your own numbersThree of these six answers cost us something. That is how you know the other three are true.
You do, and you always did. The account is opened under your business, the billing is your card, and when you leave we remove our access and nothing else changes. An agency that owns your account is holding your history hostage, and the history is most of what makes an account work.
No. Most of this industry charges ten to twenty percent of whatever you spend, which means they earn more every time they talk you into a bigger budget. We charge a flat fee, so the only way we make more is by managing more accounts, and the only way we do that is by keeping the ones we have.
About a thousand a month in ad spend, and that is a floor rather than a recommendation. Below it a campaign never gathers enough data in a month to tell a good keyword from a lucky one, so you end up paying for an education nobody gets to use. If that number is out of reach right now we will say so on the call rather than take it anyway.
Probably not, and anybody who promises you will is guessing. Those accounts sit in specific markets with specific competition, and a roofer in a county with four competitors pays a different price than one with forty. What travels is the method, not the cost per lead.
Then we tell you, and we tell you which of the two reasons it is. Either the account needs more time and data, which we can show you, or paid ads are not the right first move for your business, in which case we would rather lose the retainer than keep billing for something that is not landing.
Month to month after the first ninety days. The first three are committed because that is genuinely how long it takes an account to stop guessing, and we would rather say that plainly than dress up a twelve month lock as a partnership.
Ask us one we did not put here. You will get somebody who opens ad accounts for a living, not a form.
(859) 710-8408 Book a callTell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
OvercomeMedia
