Central Kentucky Tree Service prunes, shapes and takes trees down, working out of Versailles across Lexington, Georgetown and Nicholasville. Tony Lafoe runs it as a family business. We run the website, the Local Services Ads and the search.
Versailles, Kentucky, working across Lexington, Georgetown and Nicholasville. We run the website, Local Services Ads and SEO on this account.
Nobody types tree service into Google at nine at night. They type the limb that came through the porch roof, the beetle killing the ash out front, the lot that has to be cleared before the build starts. The site is laid out the way those searches actually arrive, and the phone, the emergency line and a quote are all reachable before anyone scrolls.
Every figure on this page sits next to the account it came out of and the window it covers.
This covers one window in June, not the whole engagement. Every figure below is read straight off the account it came from, and where the account cannot answer yet, it says so.
Google reports 42 conversions over this spend. Our own records for the same month show 4 leads: three forms and one text. Those two cannot both be right, and until they agree we are not going to print a cost per lead, because the honest answer is somewhere between $63 and $663 and we will not pick the flattering end of that. Call and form tracking goes on the account next, and this figure arrives with it.
A site, the ads that sit above the map, and the search work underneath both. Point at one to see what it covers.
A tree company gets found three different ways and they are nothing like each other: the planned job somebody has been putting off, the pest with a name the homeowner already knows, and the limb on the roof at nine at night. One page cannot answer all three, so the site does not try.
No ranking figures are quoted in this section. When the Search Console export for this property is in hand they go here, each one with the window it covers.
A tree company can buy clicks, or a website, or a place above the map. What moves the number is those three agreeing with each other, and agreeing with the crew that pulls into the driveway.
Nothing in this section claims a result. The results are above, with the account each figure came from and the one we are not printing yet.
Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.
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