OvercomeMedia
Case study · Dumpster rental

268 leads in four months, and 265 were different people

SE Dumpsters rents dumpsters out of TBD. Between June and September, WhatConverts recorded 268 leads: 239 forms and 29 calls. Our own lead sheet, kept separately and counted differently, holds the same 239 forms to the row.

See the results Only June's ad spend is loaded on this account, so every cost figure below carries the month in its own label.
The client Dumpster rental · TBD

SE Dumpsters

TBD, market to confirm. Two services: Meta ads and video content. Calls and forms are both tracked in WhatConverts, which is why the two sources on this account agree.

SE Dumpsters. Shot and cut in house.
At a glance
Industry
Dumpster rental
Based in
TBD
What we run
Meta ads and video content
Lead tracking
WhatConverts, catching calls as well as forms
Video content

The films, shot and cut in house

SE signed for two things: Meta ads, and the footage that feeds them. This is the second one. Pick a film from the list and it plays on the screen. Sound stays off until you ask for it.

The commercial

The main piece, and the one the hero of this page is built on.

The films
01 The commercial Now playing
02 The hype cut Select
03 03 Slot 03 Empty
04 04 Slot 04 Empty
05 05 Slot 05 Empty
Nothing in this section claims a result. Every film here was shot and cut by us for this account. The numbers are in the results ledger below.
The results

Every figure, and nothing held back

Two systems counted these leads independently and they agree to the row, so everything this account can answer for is on the page. Where a cost figure appears it carries the month it divides, because only one month of spend is loaded.

WhatConverts and Meta · June to September 2026
268
Leads, June to September
WhatConverts. 239 forms and 29 calls, across four months.
265
Were different people
265 unique, 3 repeats. All 239 form emails different, and the timing reads natural.
$801.25
Meta spend, 5 to 28 June
The whole window with spend loaded on it. There is no figure for July, August or September.
$11.61
Per lead in June
$801.25 over June's 69 leads. Blended: some of those 69 arrived from somewhere other than the ads.

Why this lead count can be trusted

Two systems counted these leads separately. WhatConverts recorded 268. Our own sheet, which logs forms and never sees a call, recorded 239. The difference is exactly the 29 calls, and it reconciles month by month as well: three in June, twelve in July, six in August, eight in September. Most reporting cannot survive that check. This is why the figures above are printed rather than described.

Leads are from WhatConverts, June to September 2026: 69, 94, 64 and 41 by month. Spend is from the Meta account and covers 5 to 28 June only, which is why the cost figure carries that month in its own label. Nothing here claims revenue, jobs booked or return on spend.
The work

Two services, one of them feeds the other.

Everything on this account is Meta ads and the footage that runs inside them. Point at one to see what it covers.

One channel, so the numbers stay honest

The only paid channel here, so the lead count is not split across platforms and nothing has to guess where a job came from
Calls and forms are both tracked, which means a lead that phones counts exactly like a lead that types
The creative is ours, so a cut that stops working gets replaced rather than run until it dies
Every figure on this page can be traced back to this account and the month it came from
This section covers what they signed for. The numbers are above, from WhatConverts and the Meta account, with the month attached to every cost figure.
Why this works

It works because nothing here is estimated

A dumpster is a fast decision. Somebody has a project starting Saturday and needs a box in the driveway before then. Everything on this account is built for that, and everything it produces gets counted rather than estimated.

The only figures in this section are the ones already on the ledger above, from WhatConverts. Nothing here claims revenue, jobs booked or return on spend.

One call

Fifteen minutes on the phone.

Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.

+1 859-710-8408 Weekdays. Somebody who has been on a job site this month picks up.
Or
Pick a time instead Takes about twenty seconds.
What the call is not
No deck
Nobody is going to share a screen at you for forty minutes
No contract on the call
We will not ask you to decide anything while we are still talking
No follow up sequence
If it is not a fit, you hear that once and never again