OvercomeMedia
Case study · Dumpster rental

Fifty seven leads, one from a paid click

Trash Dash rents dumpsters in Northern Utah. Across four months the phone rang 57 times and 33 of those were different people, the rest calling back. Fifty of the 57 were calls rather than forms, and exactly one arrived from a paid click, which makes this a story about a website and a listing rather than about a budget.

See the results There is no ad spend on this account, so there is no cost per lead below. Where a lead count appears, the number of different people appears next to it.
The client Dumpster rental · Northern Utah

Trash Dash

Trash Dash

Two services: the website and Local Services Ads. Calls and forms are tracked in WhatConverts. Almost all of this traffic arrives direct or through Google's own results rather than through a paid click.

The Trash Dash website
The site, which is where almost every one of these calls started.
At a glance
Industry
Dumpster rental
Based in
Northern Utah
What we run
The website and Local Services Ads
Lead tracking
WhatConverts, with calls and forms both tracked
The website

The site is the whole account

Most people who land here already know the name. They saw a bin on a street, somebody told them, or they typed it in. The site has one job in that situation, which is to get them to the phone without making them work for it, and on this account that is where nearly every lead comes from.

The live Trash Dash site.
What the numbers say about it
  • 01 Forty three of the 57 leads arrived direct, which means somebody already knew the name before they got here. Converting that is the site's job, and it is the job it did
  • 02 Fifty of the 57 were phone calls rather than form fills, so the number is the primary action on the page rather than a form nobody wanted to fill in
  • 03 Exactly one lead in four months came from a paid click. Everything else found the site on its own
  • 04 Thirty three different people out of 57 calls, so a good share of this is customers coming back, which is the kind of traffic a site has to serve well rather than sell to

No conversion rate is claimed here, because there is no page level data on this account. There is no cost per lead either: no ad spend is loaded. Every figure above is from WhatConverts, June to September 2026.

The results

Thirty three people. No budget behind them.

Every figure below is the platform's own count. Where a number can be read two ways, both readings are on the page rather than only the better one.

WhatConverts · June to September 2026
33
Different people called
57 calls and forms in total, from 33 people. The rest were somebody ringing back.
50
Of the 57 were calls
Seven were forms. On a dumpster account the phone is very nearly the whole thing.
56
Arrived without a paid click
43 came direct and 12 through Google's own results. Exactly one came from a paid click.
N/A
Cost per lead
There is no ad spend on this account, so there is nothing to divide. See below.

Fifty seven calls, thirty three people

Twenty four of the 57 were somebody ringing back, so the honest count of prospects is 33 and that is the figure above rather than the bigger one. There is also no cost per lead on this page, because there is no ad spend to divide: 56 of the 57 arrived direct or through Google's own results, and exactly one came from a paid click. That is why there are no advertising figures here at all.

Every figure is from WhatConverts, June to September 2026: 3, 15, 24 and 15 by month, with September still running. A lead is a tracked call or a form submission. Nothing here claims revenue, jobs booked or return on spend, and no growth is claimed from four months in which August is the highest.
The work

Two services, and the site is carrying it.

The website, and the ads that sit above the map. Point at one to see what it covers.

Website Local Services Ads

All that stands between the name and the call

Forty three of the 57 leads arrived direct, so most people who land here already know the name and the site only has to not lose them
Fifty of the 57 were phone calls rather than forms, so the number is the action on the page and everything else is secondary
It is ours, which means a change is a change we make rather than a request in somebody else's queue
Every figure on this page traces back to one tracking account and the month it came from
This section covers what they signed for. The figures are in the results section, all from WhatConverts and covering June to September 2026. There is no cost per lead there because there is no ad spend on the account.
Why this works

It works because none of it switches off

A pile in the driveway is a this week problem. Nobody shops it for a month, they find somebody who answers and they book. So the work is not about being discovered, it is about being the one that gets called when somebody has already decided.

Every figure this section leans on is already on the ledger above. Nothing here claims revenue, a job count or a return on spend, and there is no cost per lead on this account because no ad spend is loaded.

One call

Fifteen minutes on the phone.

Tell us what you sell and which towns you drive to. We will tell you what we would do first, and whether it is worth doing at all.

1 (859) 710-5943 Weekdays. Somebody who has been on a job site this month picks up.
Or
Pick a time instead Takes about twenty seconds.
What the call is not
No deck
Nobody is going to share a screen at you for forty minutes
No contract on the call
We will not ask you to decide anything while we are still talking
No follow up sequence
If it is not a fit, you hear that once and never again